Digital Marketing

With 22.3 million Australians using the internet, a strong digital marketing strategy is essential to optimise your property’s online presence

Digital Marketing

With 22.3 million Australians using the internet, a strong digital marketing strategy is essential to optimise your property’s online presence

Digital Marketing Icon Awareness

Grow Direct Bookings

Digital Marketing Location Tag

Targeted Marketing Opportunities

Digital Marketing Increase Awareness Icon

Increase Awareness

Digital Marketing Measurable Icon

Trackable & Measurable

Digital Marketing Brand Authority Icon

Build Brand Authority

Digital Marketing Flexible Investment Icon

Flexible Investment

Search Engine Optimisation (SEO)

  • We work with you to optimise your website to rank high on the Google search results page

  • Assisting in defining relevant keywords and meta tags for your website

  • Effective link building to and from the property website to increase visibility and authority

  • Custom URL building

  • Establishing a content management plan as well as reporting and monitoring

The first five results on the search page account for 70% of all clicks

Search Engine Marketing (SEM)

  • Our Google-certified staff will create and manage effective Google Ads campaigns to boost search traffic

  • Increasing brand awareness through targeted campaigns

  • Implementation of targeted keyword strategies to ensure your Ads are seen

  • We can assist you in developing clear objectives for your SEM campaigns

  • Monitoring and generating insightful reports

Social Media Marketing (SMM)

  • Communicating with your audience and increasing brand awareness via social media
  • Creating and implementing targeted, effective campaigns across social media platforms
  • Ensuring your marketing campaigns are integrated with a consistent message and reflect your brand

70% if the Australian population are active social media users

73% of hotel guests appreciate receiving communications from loyalty programs with personalised offers and rewards

Google Hotel Ads 2

56% of people will click on a website after finding the Google My Business Listing 

Google Hotel Ads

  • Increase the visibility of your property by displaying your ‘official website’ prices on Google when someone searches for a hotel on Google Search, Maps or Assistant
  • Pay lower commission fees whilst competing directly with OTAs to acquire more bookings
  • Your ‘official website’ price will rank higher in Google Hotel Ads based on the commission rate you choose

Email Database Marketing

  • We work with you to create strategies and distribution plans for email campaigns 

  • We can assist in the development of an event calendar and pricing strategies

  • Creating, sending and measuring the effectiveness of fortnightly campaigns

  • Use with Levart’s special offers and packages landing pages and Why Book Direct Widget to boost the effectiveness of promotional campaigns