When travellers search for accommodation on Google Search, Google Maps or Google Travel, your property’s direct rates can appear alongside major online travel agencies such as Booking.com and Expedia.
Levart connects your booking engine directly with Google’s accommodation platform, allowing your live rates and availability to appear through both Google Free Booking Links and Google Paid Booking Links.
Google Hotel Ads allows accommodation providers to display their direct rates when travellers search for a hotel on Google. Your property’s “Official Website” rates can appear directly within Google hotel search results, giving guests the opportunity to book directly with you rather than through a third-party booking site.
Google’s unified hotel distribution program includes both Free Booking Links and Paid Booking Links, with accommodation providers requiring a connectivity partner to supply live rates and availability. With Levart’s integration, your booking engine remains connected to Google alongside your channel management, so travellers can access real-time pricing and availability directly from your website.
Google Free Booking Links allow your direct website rates to appear in Google’s accommodation search results at no cost.
Google Paid Booking Links provide premium visibility within Google’s hotel booking results.
Levart manages the setup, connectivity, monitoring and ongoing optimisation of your Paid Booking Links campaign.
| Feature | Free Booking Links | Paid Booking Links |
|---|---|---|
| Setup Cost | Free | Free |
| Ongoing Cost | None | 10% commission on bookings |
| Google Visibility | Standard | Enhanced |
| Official Website Displayed | Yes | Yes |
| Direct Booking Opportunity | Yes | Yes |
| Managed by Levart | Yes | Yes |
Travellers are already searching on Google. Your direct booking option appears at the moment they are ready to book.
Promote your direct rates instead of letting Booking.com and Expedia dominate the search results.
Appear across Google Search, Google Maps, Google Travel and hotel search results.
Levart synchronises your booking engine with Google so guests always see accurate availability and pricing.
Levart is more than a connectivity provider. We manage the complete Google Hotel Ads process including Google Hotel Center setup, booking engine connectivity, Free and Paid Booking Links activation, campaign management, ongoing optimisation, performance monitoring, and monthly reporting with commission reconciliation.
Our goal is simple: help accommodation providers increase direct bookings while maintaining a lower cost of acquisition than traditional online travel agencies. Explore our booking engine, channel management and digital marketing services to see how they work together.
No. Levart manages the setup and connection process on your behalf.
You must be using a Levart booking engine with live rates and availability connected to your property.
Yes. Guests who click your Official Website rate are directed to your website’s booking engine to complete their booking.
Yes. Google does not charge for bookings generated through Free Booking Links.
Levart manages the full program: Hotel Center setup, connectivity, Free and Paid Booking Links, optimisation and monthly reporting.
