Millions of travelers around the world search for hotels on Google every day!
Googles Hotel Ads is a platform for hotel accommodation businesses only. Hotel campaigns let you bid for dynamic ads that appear when a traveller searches a location i.e. “Accommodation Melbourne” on Search, Maps, or the Assistant. These ads appear in a hotel booking module that can show photos of the hotel, amenities, prices, and a link to book the hotel direct via the property's website.
Benefits of Google Hotel Ads:
- Attract travellers who are actively looking for a hotel in a particular area. Google Hotel ads contain your company's name, hotel name, price, and text callouts to highlight the unique benefits of booking through your site.
- Tailor a hotel's prices by a hotel's availability and traveller itineraries.
- Send customers to a website to book direct, or allow them to book on Google.
- Pay for an ad only when someone books a hotel or utilise the Pay per click method. Or fine-tune your bidding by factors such as device type, the traveller's country, or length of stay.
Where the Google Hotel ads appear:
After someone searches for a hotel on Google Search, Maps, or the Assistant, they'll see a hotel search module with hotel photos, names, prices, and a map. When they select a hotel, they'll see up-to-date prices and links to book that hotel for the dates and number of guests they select.
Testimonial: Michael Lee, Managing Director of the Brighton Savoy
The Brighton Savoy is a 60-room boutique hotel located overlooking the beach in Brighton Victoria Australia. With a long association using Levart’s channel management and hotel booking engine, we recently engaged Levart to manage Google Hotel Ads.
Achieving direct website bookings should be the goal of any accommodation property. With the “Book Direct and Save feature” of the Levart booking engine in conjunction with the implementation of Google Ads for the last 2 months have seen the following impressive results
- 157% year on year increase in Brighton Savoy Website Revenue
- 129% year on year increase in Brighton Savoy Website Bookings
- 95% Increase in Brighton Savoy Website conversion rates
- 11% increase in average booking value
The Brighton Savoy Highly recommended Levart as a company with the products and services a business needs maximise direct online bookings, distribute to third party channels and run a successful hotel in 2019.
Levart can provide integration and campaign management services for our clients who would like to sign up for Google Hotel ads. Please complete the form below and Levart will be in touch with more information including a quote.