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The Google Integration service is designed to integrate your property’s website and Levart booking engine with Google’s accommodation booking functionality. 

This enables your property to obtain more visibility to attract direct bookings through your website.

Overview

Levart will complete the necessary connections between Google’s Hotel Center and your Levart booking engine. This will allow your direct website rates and inventory to feed directly to the Google platform to be accessible through both Google Free Booking Links and Google Hotel Ads.

 

On the 18 February 2025 Google updated Google Hotel Ads to provide one program comprising two modules, Paid Booking Links (replacing Pay per Stay), and Free Booking Links. Levart facilitates the provision of rates and inventory availability to Google to enable the property display on Google’s many display options. The property is required to be in both Paid and Free Booking Link options.

Fees & Inclusions

There is no cost to setup the Free and Paid Booking Links. You only pay a commission on paid links.

 

Google Free and Paid Listings are a no-brainer for hotels looking to increase visibility and direct bookings at a low cost for a hybrid organic + paid strategy. If you’re not listed, you’re missing out on free traffic and potential revenue!

Desktop screen with stylised representation of Google Free Booking Links

Google Free Booking Links

Google Free Booking Links enables your direct website prices to appear in the google.com/travel module when a guest clicks ‘view more options’.

 

 Bookings made through this link do not attract any fees and Google does not collect any payment for engagement with the links.

Desktop screen with stylised representation of Google Hotel Ads

Google Hotel Ads

Google Hotel Ads is an additional service which Levart can manage on your behalf to attract bookings on the first page of the Google search results page. Bookings made through this link will attract a commission fee.

Google Hotel Ads gives your property the best chance of appearing in the top four paid booking links in the traditional ads location on the first page of the search results. 

Desktop screen with stylised representation of Google Free Booking Links

Google Free Booking Links

Google Free Booking Links enables your direct website prices to appear in the google.com/travel module when a guest clicks ‘view more options’.

 

Bookings made through this link do not attract any fees and Google does not collect any payment for engagement with the links.

Desktop screen with stylised representation of Google Hotel Ads

Google Hotel Ads

Google Hotel Ads is an additional service which Levart can manage on your behalf to attract bookings on the first page of the Google search results page. 

 

Bookings made through this link will attract a commission fee. Google Hotel Ads gives your property the best chance of appearing in the top four paid booking links in the traditional ads location on the first page of the search results.

Complete the form below to get started with Google Hotel Ads!

Authorised Signatory Details

Google Paid Booking Links (PBL)

Google Free Booking Links (FBL)

1. FBLs are not commissionable. 2. They will be reported separately in the schedule with the PBL.