Winter may be the traditional low season for hotels, but it doesn’t have to mean low revenue. We’ve put together some easy ways you can boost your revenue through the winter months with wonderful staycation ideas to delight your guests.
Encourage your guests to get creative
More engagement for less effort. That’s essentially what user-generated content means for you. With the prevalence of social media, it’s so easy to encourage happy guests to become advocates for your brand.
If you’re finding that guests aren’t quick to create content, you might try a social media competition. This could be as simple as a discount on their next stay or a voucher to a local bar. Use hashtags to grow the following on your social accounts and engage with local area and tourism social pages.
Try a competition to encourage guests to share images of their stay. For example, ask guests to snap a photo and write a caption about their favourite part of their stay and upload it to Instagram with a designated hashtag. This is a great way to create social media buzz about your property with authenticity.
Pressed for time? Consult with a digital marketing expert who can manage this on your behalf.
Delight guests & scale-up booking value
Give your guests something extra with value-added items available for purchase at the time of booking. Bottles of wine and chocolates can turn a midweek getaway into the ideal cosy, romantic staycation.
This can also be a great chance to partner with and showcase local producers and artisans and create a special, immersive experience for your guests.
Advertise specials & packages
Sometimes guests might need a little persuading. Put together a series of winter-themed specials and packages to create an offer they just can’t refuse.
Increase midweek occupancy with a special Sunday-Thursday rate or encourage longer stays with a stay x pay y discount.
All-inclusive packages provide a stress-free indulgence for your guests whilst bringing in some extra cash for you. Think of a winter warmer package to create a cosy escape from the cold weather with wine and chocolates, happy hour drinks and romantic dinner reservations.
Retargeting loyal guests
If you’re struggling to fill rooms during the colder months, try reaching out to your loyal guests. Even if they predominantly stay for business, you know these guests already enjoy your property, so it’s easy to communicate value with them.
If you don’t regularly send marketing campaigns to your email database, now is the time to dust off that contact list. Start with a hook, such as your great mid-week winter discounts to strengthen relationships with past guests and encourage return visitation.
Promoting great reviews on social media could be the attention-grabber that convinces lookers to indulge themselves. Combine this with a call-to-action to book your new winter warmer mid-week package and watch the bookings flow in.